About me

I have a diverse background working across numerous disciplines but with the common thread of harnessing people’s passion. I wholeheartedly believe that if you can align a brand with something people truly care about and provide them with a positive, unforgettable experience you’ll be one step ahead of the game.

QuestionsProjectsExperienceTeam

• Here at The Park we're looking for an Account Manager and an Event Producer. Please give me a shout for more details.
• We're looking for a brilliant web designer / developer to help us with our new website, if that's you or someone you know then get in touch

Projects credited in

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  Identity Creates Project ProgrammeOver the past month, we’ve been on an amazing journey with our friends at Identity Creates for the first ever Project Programme. Designed to give entry level creatives industry experience and exposure, the 3 week programme saw us team up with an amazing group of graphic design students at Sir George Monoux Sixth Form They worked to execute their first experiential brief and we guided them through the creative process with weekly virtual review sessions. Yesterday, we finally got to see the st
• 3

  Race The Ultimate Champion with Great British RacingWhat We Were Proving. Horse racing provides athleticism comparable to other sports, to promote tickets for Ascot’s Champions Day race meeting.
• 1

  Truth Seekers Launch with Amazon Prime VideoHow We Proved It. Using the central idea of “things are not what they seem” we brought the supernatural horror-comedy show to life for key opinion formers in three ways; A global live streamed cast Q+A, a creative media mailer package, and an immersive influencer screening experience in HMS Darkside (the ghost-hunting van from the show), all inducting our opinion formers into the Truth Seekers world while adhering to best in class COVID guidelines.
• 1

  NBCUniversal - Spirit Riding Free Home AdventuresWhat We Were Proving. Adventures are better shared with the ultimate family-friendly TV series, Spirit Riding Free. How We Proved It. During a time when COVID-19 restrictions were suddenly affecting children’s daily lives, we wanted to inspire the target audience to create their own adventures at home, shaped by the show’s core themes. We partnered with influencers across several European markets to create a YouTube content series. Each influencer created four adventure challenge videos to reac
• 4

  Westin Hotels Mindful MilesWhat We Were Proving. Westin Hotels’ commitment to health & wellbeing and their related product offering.
• 2

  Red Bull Project Pro Locker RoomWhat We Were Proving. Red Bull’s relevance and connection to elite sports training through the broader Project Pro initiative. How We Proved It. An engaging, touring, in-store interactive game to engage supermarket shoppers and raise awareness of the Project Pro campaign. We delivered a portable Locker Room unit taking the Project Pro campaign into supermarket environments to bring people closer to the pros. It showcased six British Pro athletes and through a bespoke quiz hosted on iPads, part

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Work history

General ManagerM&C Saatchi Sport & Entertainment
Sep 2010 - Dec 2018AustraliaFull Time
Account DirectorExposure
Jul 2006 - Jun 2008London, United KingdomFull Time

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Skills

• Creative Direction
• Client Management
• Brand Strategy
• Business Development
• Experiential
• Sponsorship Activation
• PR
• Content
• Events Production

Education

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MarketingLiverpool John Moores University
Sep 1997Liverpool, United Kingdom

Awards

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Startup of the YearThe Drum Awards