ASOS + NIKE AF1
ASOS believes fashion thrives on individuality and should be fun for everyone, being authentic, brave and creative to its core. Nike’s mission is to drive the public to do everything possible expanding human potential, taking in consideration sustainability and innovation.
This personal project envisioned a 360 campaign, which goal was the communication of the launch of Nike Air Force 1 on ASOS.
To bring this approach to life, I’ve designed a Facebook video, Poster, ASOS homepage banner and social media assets targeting ASOS audience.
In a turbulent time, this campaign concept focused on bravery, self expression, body positivity and difference embracement.
It’s tagline “Express your force. Wear it, your way” encourages the audience to express their personalities and strengths with the trainers they would wear.
Each personality and trainer models were translated by the use of different patterns and colour combinations.