I am a graphic designer based in London, specialised in Motion, Web, Branding, Art Direction and Photography Production.
I've been involved in multiple campaigns for different clients such as Hearst, Selfridges, MADE, We Hate Pink, IKEA, Disney, Volkswagen, Bacardi Group, Economist and Virgin. In the past I've worked with Proximity London, Elbow Productions, Web Made Good and CHK design.
As a producer I collaborated in fashion editorials published in magazines such as Schon!, Mia Le journal, D’SCENE, Teeth Online and ELLE. Some of this work can be found on my photography/production portfolio: www.anapedro.com.
Want to collaborate? Let's talk!
Projects
- Dance in TonguesBranding, Animation and Visual Communication for Dance in Tongues party. Organised with Jeff presents, Tongues is a celebration of all the languages with sounds from all the globe, from Chilean rock to Korean disco, it is a tutti-frutti fiesta that takes anyone on a voyage voyage. Playlists here: http://open.spotify.com/user/tonguestongues
- MADE.COM – Summer Sale Motion Graphics 2019While freelancing at Made.com I've animated all the motion deliverables to be used on the brand' Summer Sale 2019 campaign. From Social Media Videos to Digital Billboards to be used across all the brand's European markets. I've also animated Flash Sale website Hero images for both desktop and mobile, email and App headers.
- ASOS + NIKE AF1Art Direction, Graphic and Motion design answering a potential 360 campaign proposal for ASOS, to promote the launch of Nike Air Force 1. This campaign would take form as a poster, homepage banner, social media content and a video ad for Facebook, encouraging the brand's target audience to express themselves through the trainers various colour-ways.
Work history
Motion DesignerByte
- London, United KingdomFreelance
Motion graphics and animation for toolkits and social media campaigns like Greggs x Just eat's 'Let the good times roll' and for brands like Spotify, ASOS, Twitch and TikTok.
Liaising with head of design, art directors, copywriters, project and account planners to ensure the briefs were done according to brand guidelines, clients' expectations and deadlines.
Motion DesignerHearst Magazines UK
- London, United KingdomFreelance
Motion Graphics and storyboarding for multiple brands' engagement posts to be featured in Red's and Good Housekeeping's social media platforms.
Liaising with the design team and project managers to ensure all the briefs were approached accordingly to the different brand's guidelines and deadlines.
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Skills
- Branding
- Print Design
- Art Direction
- Typography
- Design
- Editorial
- Logo Design
- Image Retouching
- Photo Retouching
- 35mm Photography
- Digital Photography
- Adobe After Effects
- Adobe Photoshop
- Abobe Illustrator
- Adobe Premiere
- Adobe Indesign
- Adobe Lightroom
- Microsoft Office
- Microsoft Excel
- Microsoft Powerpoint
- Apple Keynote
- Page Layout
- Digital Design
- Social Media
- Fashion Production
- Graphic Design
- Direct Mail
- Motion Design
- 2D Animation
- Video Editing
- 2D
- UI Design
Education
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Fashion and Editorial Photography CourseLondon College of Arts and Design
- London, United Kingdom
Short course focused on the introduction to fashion photography, studio lighting, location photography, mood boards' creation and Production (hair and make-up, stylists, models).
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BA Communication DesignFaculdade de Belas Artes da Universidade de Lisboa
- Lisbon, Portugal
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