ASOS X GLAAD X PRIDE LA

ASOS partnered with GLAAD for the third year running on a collection where 100% of the net profit goes back to GLAAD. I identified key LGBTQ+ talent (and allies of) to be part of the float, and contracted them to produce shoppable content hero-ing the collection to drive awareness to the collaboration and increase sales. Talent included Patrick Starrr, Gigi Gorgeous, Inanna Sarkis, and Rebecca Black.