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Projects

• AFFILIATE TALENT PIPELINE ACTIVATIONSCurated a calendar of opportunities for key affiliates to maximise shoppable content across their channels by curating one of a kind influencer experiences. Through the programme, we hosted a series of global events for talent curating itineraries with unique backdrops to leverage content opportunities. Each event saw contracted talent over deliver in terms of social obligations, with content generating a distinct spike in product sales (often selling out). This was exclusively through who we in
• Summer of FestivalsSuccessfully rolled out an influencer strategy across a US festival portfolio with the objective of increasing brand awareness with new customers. Festivals included: Pitchfork, Outsidelands, Afropunk, Governor’s Ball, Life is Beautiful, SXSW
• ASOS Magazine DinnersFor each issue launch of ASOS mag, we collaborated with featured talent to host a series of influencer dinners. Talent invited their network of guests who embodied the theme of each issue. The dinners created authentic opportunities to build wider talent relationships for future collaborations as well as generating organic social content around the launch. Two standout dinners were with Rina Sawayama and Kojey Radical
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  Jorja Smith x ASOS Magazine 100th Issue DinnerTo celebrate the 100th Issue of ASOS Mag, we held a dinner hosted by coverstar Jorja Smith celebrating the magazine's theme of talent who were 'pushing things forward'. Guests included Jorja Smith, Maverick Sabre, Nilufer Yanya, Joey Yu, Mahalia, Olivia Rose, Connie Constance, Tom Grennan, Harris Dickinson and Hunter Schafer. Cover photographer Olivia Rose captured guests in a pop-up studio at the dinner recreating the front cover, and artist Joey Yu drew personalized portraits for each guest
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  TALENT PIPELINE EVENTSDeveloped and executed Talent Pipeline Strategy - curating monthly global events focused around key cultural pillars and calendar hooks to establish strong, organic relationships with emerging and established talent and influencers.
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  ASOS X GLAAD X PRIDE LAASOS partnered with GLAAD for the third year running on a collection where 100% of the net profit goes back to GLAAD. I identified key LGBTQ+ talent (and allies of) to be part of the float, and contracted them to produce shoppable content hero-ing the collection to drive awareness to the collaboration and increase sales. Talent included Patrick Starrr, Gigi Gorgeous, Inanna Sarkis, and Rebecca Black.

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Work history

J
J
Culture Account DirectorJohn Doe Communications
Jan 2012 - Jan 2018London, United KingdomFull Time
Clients include: adidas, adidas Originals Global, BABY-G, Equinox, Malibu, Beats by Dre, O2, Red Bull, V Festival Experienced in fashion and brand comms, heading up influencer and talent strategy for the agency across all key accounts and new biz pitches. Campaigns and activations included: Award wining Stormzy activation at adidas Originals flagship store, adidas Originals Supercolour launch, created and launched BABY-G Pretty Tough Girl zine spotlighting a diverse range of young female UK talent, global launch of Rita Ora x adidas Originals collab

Skills

• Event Curation
• Event Management
• Talent Management
• Culture Marketing
• Strategy Development
• Influencer Management
• Influencer Marketing
• Influencer Engagement
• Social Content
• Social Campaign