ASOS x Uber: Special Project

Developing and Management: Polina Orekhova, 2016* We developed and produced a unique marketing activation on the Russian market with taxi service Uber for our client — British e-commerce platform ASOS. Any Uber user was able to order an UberSTYLE car, receive a professional celebrity stylist advice and a gift certificate from ASOS. This activation took place in Russia and was available for customers in 3 cities — Moscow, St. Petersburg, and Yekaterinburg. We signed four celebrity-stylists for this project and reached more than 1 000 000 followers audience on social and secured digital media support from such titles as GQ, Cosmopolitan, Glamour, BURO 24/7, and many more. *The work on this project was as an account manager for ASOS, a client of Lunar Hare Agency (c).