Producing strategies for businesses.
Forward-thinking, authentic and effective.
We are Polina and Jenya, and this is the Scope of Werk — our creative duo. For many years we've been developing product and communication strategies for local and global start-ups and companies.
We strongly believe in the power of collaboration and forward-thinking solutions, so we created the Scope of Werk as a service that helps companies boost business via strategic brand communications and global social mission.
We use our network of creatives, studios, accelerators, and investment funds and offer a full spectrum of partners and tools for executing the most ambitious strategies and projects.
No matter who you are — we'll put you in the right direction.
About Jenya
Visioner and social activist. Launched and developed a fundraising platform - "Meet For Charity" - that made a dream of «networking by doing charity» a reality. Built a community for the university of creative industries Universal University and been consulting start-ups on product strategies and brand communications. Praise everything #social and pretty sure that any business can make their own social impact. Wholeheartedly believe in the power of community.
About Polina
Brand-communications specialist. Been developing public relations for ASOS, Puma, and Monki on the local market and have been responsible for communications of lifestyle-brands at the leading PR-agencies. Been helping global e-commerce start-ups build community in social media. Sustainability-activist. Genuinely believe in bold and courageous ideas and collaboration.
Projects
- Zaryadye х Universal UniversitySpecial project developed for one of the main tourist attraction and landscape urban park located adjacent to Red Square in Moscow, Russia. In collaboration with Universal University we created summer lecture hall "Creating What's Next" which helped park institution invite younger audience to their location. Format: under the name of Universal University we set up a series of events in the park and organised lectures and public talks in collaboration with young talents and creators. *This pr
- BUDJ: Social Media ConceptDeveloping: Polina Orekhova, 2019 In terms of working with online activewear concept store BUDJ I created and developed Social Media Visuals and Communication Guide as well as several special projects for BUDJ Instagram. In terms of this project I worked on: — Instagram Concept Development — Special Projects & Situative Marketing — Influencers Marketing
- Workshop: Social Media. Value-based content & Community BuildingWorkshop Development and Presentation: Polina Orekhova, 2019 As a part of our collaboration with Universal University (head company of creative universities based in Moscow, including such educational center as British Higher School of Design) I created a workshop for the UU Alumni Club to help creative businesses and in-house PR-managers and SM managers understand current social media landscape and find effective tools for creating value-based content and building authentic community. Worksh
- Goods For Charity Store: Product DevelopmentDeveloping and Execution: Jenya Gerzhan, 2017* In terms of working with fundraising platform Meet For Charity I created and developed a subsidiary platform — Goods For Charity. MFC partners were able to offer a special lot for sale on the Good For Charity store and all proceeds could go to the charity causes and funds MFC supported. In terms of this project I worked on: — Idea and Concept Development — Product and Business-model Development — Marketing Communications *The work on this pr
- Fenty PUMA by Rihanna AW16 x KM20 Launch PartyDeveloping and Management: Polina Orekhova, 2016* Fenty PUMA by Rihanna AW16 Collection Launch Event in partnership with Moscow-based concept store KM20 (#BoF500 Retailers List honoree). Responsible for 360° management of the launch — local celebrity dressing, guest management, PR support. *The work on this project was as an PUMA Account Manager as a part of Lunar Hare Agency team (c).
- HiPO Platform: Strategy, Recruitment and ConsultingCommunity & Influencers. Affiliate program. Charity. Social Media — strategies development & creative recruitment by Scope of Werk: Jenya Gerzhan and Polina Orekhova, 2019 We developed a complex communication strategy for Russian lifestyle & e-commerce platform HiPO — www.behipo.com. It consisted of: — Community & Influencers Strategy and Tools — Affiliate program development — Charity program development — Instagram Visual & Communication Guide and Tools We also helped with insiders and
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Skills
- Strategic Communications
- Audit
- Marketing Communications
- Consulting
- Sustainability Strategy
- Concept Development
- Communication Strategies
- Brand Development
- Project Conception
- Busines Strategy