@adidaslondon | P.O.D System

Worked closely with our Global counterpart to land the new originals franchise, P.O.D System. 
The brief was to showcase key city creators who share their individualism through style. These individuals are known in their city for their take on fashion but also being bold with their looks. 
The content created was be edited to showcase three looks within a singular image (3D and 2D formats). While each look is different, the shoe would be consistent. 
On this project, I decided to work with fashion stylist and photographer Michael Sabuni. In addition to working with model and lifestyle influencer, Jae Woods. 
To capture these two in raw, authentic London locations, photographer Jack Bridgland was the go too! 

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