Audi "Welcome to the 8th dimension"

  • Karl Wolfgang Epple
  • Juan Camilo Hernandez D

The Q8 crowns Audi’s Q segment. It was globally launched with the campaign idea of the 8th dimension which invited people to go beyond their limits of imagination. A broad spectrum of digital measures focused on social media and a print campaign demonstrate across all channels just how versatile this upper-class SUV is. The campaign was adapted by over 40 countries.