Avery Dennison — Made to Mention pack

  • Jonny Rowe
  • Joe Russell
Off the back of creating the identity for the Avery Dennison Toffee League, we were tasked with designing a pack to showcase all of the techniques that Avery Dennison used over the course of the league: including woven badges and heat transfers to mention but a few. Packs are produced in a very limited number, and given directly to prospective clients.
Each Made to Mention pack follows a similar format, which allowed us to focus our attention on specific areas, making this one really stand out. Expanding on the league’s colour palette, we specced GF Smith’s incredibly vibrant Gmund Action Pastel Heart Attack, paired with Colorplan Candy Pink and Ebony—and all printed on an Indigo press.
The box, sleeve and inner were screen printed in white, hinting at pitch markings; while the circles on the sleeve were printed black on to Colorplan Ebony, creating a wonderfully subtle effect—mirroring the grass patterns you see on football pitches.