Aviva Mapathon // 2018

  • Tanya Dennis
  • Ryan Kwok

Aviva tasked us with coming up with creative ideas to push sign-ups for the global charity event called the “Mapathon” hosted by The British Red Cross. We created an unmissable, large blanked out world map, which was placed in prime areas of Aviva offices for impact and visibility to employees. The map was constructed from reboard which is 100% recyclable. The idea was to create a visually appealing activity that employees want to get involved with. Each employee that signed up to the mapathon was given a coded scratch card revealing a section of the world map in which they can sign and decorate. As this toured across the offices, the map was filled in to create a unique world map shaped by the Aviva employees, showing the positive impact Aviva can collectively create. This will remain as a permanent installation at an office of Aviva’s choice.