Avon Looks Like Freedom
Avon – or, “the brand my nan uses”, as is most commonly known – wanted to reposition themselves in a fiercely competitive industry.
“Looks Like Freedom” was a 360 campaign and platform that showed women and men across the world that anything goes – no rules, no judgement. Only Avon, with their low prices and range of hundreds of items, can provide the affordable products for everyone.
Rather than being sales-y and pushing products that are “must-haves” and “can’t live withouts”, we created a brand voice and ethos that showed that whatever you’re into is cool with us.