Projects credited in
- Aussie ManWhen it came to launching Aussie Man, we wanted to take all the best stuff from Aussie (tone of voice, visual identity) and create a new, male brand that cut through the rest of the “hard-hitting” and macho clutter that saturates that category. As well as a striking print and digital campaign, we created a campaign tease that used graffiti over traditional Aussie female visuals (because really, regardless of gender, you can use any Aussie hair products).
- Avon Looks Like FreedomAvon – or, “the brand my nan uses”, as is most commonly known – wanted to reposition themselves in a fiercely competitive industry. “Looks Like Freedom” was a 360 campaign and platform that showed women and men across the world that anything goes – no rules, no judgement. Only Avon, with their low prices and range of hundreds of items, can provide the affordable products for everyone. Rather than being sales-y and pushing products that are “must-haves” and “can’t live withouts”, we created a b
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