Aussie Man

When it came to launching Aussie Man, we wanted to take all the best stuff from Aussie (tone of voice, visual identity) and create a new, male brand that cut through the rest of the “hard-hitting” and macho clutter that saturates that category. As well as a striking print and digital campaign, we created a campaign tease that used graffiti over traditional Aussie female visuals (because really, regardless of gender, you can use any Aussie hair products).

Project Tags

Companies

  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising
  • A

    Aussie Hair

    Skills

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    Creative/Copywriter
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    Art Director