Aussie Man

When it came to launching Aussie Man, we wanted to take all the best stuff from Aussie (tone of voice, visual identity) and create a new, male brand that cut through the rest of the “hard-hitting” and macho clutter that saturates that category. As well as a striking print and digital campaign, we created a campaign tease that used graffiti over traditional Aussie female visuals (because really, regardless of gender, you can use any Aussie hair products).