Maisie Willis
Available

Maisie Willis

Creative/CopywriterLondon, United Kingdom
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Connections
william rodgers
Elliott Starr (he/ him)
Matty Pickles
Maisie Willis
Available

Maisie Willis

Creative/CopywriterLondon, United Kingdom
Projects
  • Aussie Man
    Aussie ManWhen it came to launching Aussie Man, we wanted to take all the best stuff from Aussie (tone of voice, visual identity) and create a new, male brand that cut through the rest of the “hard-hitting” and macho clutter that saturates that category. As well as a striking print and digital campaign, we created a campaign tease that used graffiti over traditional Aussie female visuals (because really, regardless of gender, you can use any Aussie hair products).
  • Aussie Pure Locks
    Aussie Pure Locks“Pure Locks” was the first campaign we launched under the new brand identity we created for Aussie. The old look and feel was verging on teenager-y, whereas Aussie has all the credentials to live and breathe in a more premium space. Traditionally a print-first brand, we made sure to focus on digital and social (not forgetting the much-loved Aussie long copy poems that were still very much a print & OOH priority). We created entirely new brand guidelines in both art direction and copy, includin
  • Avon Stand4Her
    Avon Stand4HerA short film we made for Avon and their "Stand4Her" initiative, showcasing how makeup can be more powerful than we often realise.
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Work history
    F
    F
    Creative copywriterFreelance
    London, United KingdomFreelance
    JWT logo
    JWT logo
    Creative copywriterJWT
     - London, United KingdomFreelance
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Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Bachelor of Arts (BA) London College of Fashion, UAL
     - London, United Kingdom