- Aussie ManWhen it came to launching Aussie Man, we wanted to take all the best stuff from Aussie (tone of voice, visual identity) and create a new, male brand that cut through the rest of the “hard-hitting” and macho clutter that saturates that category. As well as a striking print and digital campaign, we created a campaign tease that used graffiti over traditional Aussie female visuals (because really, regardless of gender, you can use any Aussie hair products).
- Aussie Pure Locks“Pure Locks” was the first campaign we launched under the new brand identity we created for Aussie. The old look and feel was verging on teenager-y, whereas Aussie has all the credentials to live and breathe in a more premium space. Traditionally a print-first brand, we made sure to focus on digital and social (not forgetting the much-loved Aussie long copy poems that were still very much a print & OOH priority). We created entirely new brand guidelines in both art direction and copy, includin
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