Aussie Pure Locks

“Pure Locks” was the first campaign we launched under the new brand identity we created for Aussie. The old look and feel was verging on teenager-y, whereas Aussie has all the credentials to live and breathe in a more premium space. Traditionally a print-first brand, we made sure to focus on digital and social (not forgetting the much-loved Aussie long copy poems that were still very much a print & OOH priority). We created entirely new brand guidelines in both art direction and copy, including a new end line, “Do it with great hair”.

Project Tags

Companies

  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising
  • A

    Aussie Hair

    Skills

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    Creative/Copywriter
    AG
    Art Director