Distillery - beauty brand launch

When we heard the name of this new, vegan skincare brand – Distillery - we wanted to give the name a space. After all, a Distillery is a physical thing. So, we created a place that existed, both in the digital and real world for people to visit, explore and shop. Our physical pop-up was in London, where we captured content to fill our Instagram distillery – a beautifully illustrated, 36 square space; rich with tutorials, reviews, interviews and sneak peeks of how the products are made - for a global audience to explore. The combined experience had a global reach of 70million and a revenue uplift of 84% following the launch.