For one day a year, 200 kids participate in JINC Baas van Morgen - taking over as CEOs at some of the Netherlands ' biggest companies. I was appointed to write a manifesto for this year's event and to then bring that manifesto to life through animation. Roles: Manifesto writing, animation, and bts photography Campaign design and Art direction by Peter Howell Director Brigi Szaszfai Portraits by Richard Hu