BACARDI: CASA BACARDI 2019

Implementing BACARDI's DO WHAT MOVES YOU global campaign toolkit at Electric Picnic 2019. As Head of Creative at ALTER-AGENCY, I oversaw the design of a consumer journey and ways in which we could amplify the Do What Moves You brand experience before, during & post event. This included the structure, creative application and artwork of all collateral elements. This was my 6th year of Casa Bacardi, having being involved in the creative process during 2014, 2015, 2016, 2017 and 2018 also.