Harriet Andrews

Harriet Andrews

Marketing ExecutiveLondon, United Kingdom
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Pip Jamieson
Martín Delrieux
Harriet Andrews

Harriet Andrews

Marketing ExecutiveLondon, United Kingdom
Projects credited in
  • BACARDI: CASA BACARDI 2019
    BACARDI: CASA BACARDI 2019Implementing BACARDI's DO WHAT MOVES YOU global campaign toolkit at Electric Picnic 2019. As Head of Creative at ALTER-AGENCY, I oversaw the design of a consumer journey and ways in which we could amplify the Do What Moves You brand experience before, during & post event. This included the structure, creative application and artwork of all collateral elements. This was my 6th year of Casa Bacardi, having being involved in the creative process during 2014, 2015, 2016, 2017 and 2018 also.
  • Alcatel: The People's Champion - Democratising technology with a fully integrated communications campaign
    Alcatel: The People's Champion - Democratising technology with a fully integrated communications campaignIn 2018, we were tasked with launching mobile brand Alcatel into the £100-£200 price range category. We developed The People’s Champion campaign based on insight that lots of people want really great phones and tablets at affordable prices. Democratising technology is part of Alcatel’s DNA, offering ‘GREAT TECH’ at a ‘GREAT PRICE’ under the brand ethos there’s ‘a phone for everyone’ Devising the strap-line ‘Great Tech, Great Price – a phone for everyone’, we attacked the market with an integr