Ballantine’s is sold all over the world and is the second largest scotch by volume. However the SKUs and propositions are very different globally, from Spain where it’s sold with mixers in nightclubs to South Korea where it’s a prestigious gift at £600 a bottle.
Redesigning their global website was a chance to align the plethora of different “Ballantine’s” brands under one global look and feel.
Companies
Havas Group
- Advertising