Projects
- StylesheetStylesheet is a self initiated project looking at the graphic nature and habitat of graffiti art. In 1999 I visited Toronto and took photos of the graffiti in alleyways behind a stretch of Queens Street West. With this project I was interested in attempting to use layout and typography to mimic the urban places the original pieces inhabited.
- Utopia magazineUtopia Magazine is a self initiated, conceptual project, exploring the Japanese concept of Wabi-sabi – transience and the beauty in imperfection. An experimental publication published inconsistently and printed on a different stock for each edition. Utopia explores random and serendipitous acts and aspects in image making.
- John WestJohn West wanted to allow their customers access to the provenance of their products. We developed a platform where users could enter the barcode from their tin in order to view information about where their fish was caught, the name of the boat that caught it and the specific species of fish. It also gave recipe ideas for that fish and information about John West’s sustainability policies.
- Honda CR-ZWe worked with Grey London on "A road movie for the digital age" – a campaign for the launch of Honda’s CR-Z. Fifteen members of the public were filmed as they drove the car around europe, fulfilling their “perfect journeys”. Our system allowed them to tweet their experiences in real time, allowed viewers to get in contact and also supported their stories with third party content.
- PuppetsPuppets was developed as a new kind of digital toy. There are no points, levels or tasks to complete. Instead it aims to offer better ways for children to interact with technology that are social and let them use their imagination. The users can control the puppets on their iPads using their iPhone. Puppets won a place in the digital design section of the D&AD book 2013.
- Sainsburys ChristmasWe developed a responsive, exploratory interface, designed to support Sainsburys' Christmas 2012 campaign – "Christmas Days". The campaign strategy and above the line work was created by AMVBBDO. We developed an interface which allowed users to explore useful recipes, gift ideas, tips and how to's, organised around the "days" that lead up to Christmas Day itself.
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Projects credited in
- Ballantines.comBallantine’s is sold all over the world and is the second largest scotch by volume. However the SKUs and propositions are very different globally, from Spain where it’s sold with mixers in nightclubs to South Korea where it’s a prestigious gift at £600 a bottle. Redesigning their global website was a chance to align the plethora of different “Ballantine’s” brands under one global look and feel.
Work history
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Freelance DesignerFreelance
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I am currently working as a freelance designer for agencies such as Poke, Razor sh, Publicis, VML, AnalogFolk and Work Club amongst others.
I also work with several start-ups, helping to develop their brands, digital products and services.
Senior Designer
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While at Dare I worked on a number of accounts including: Sainsbury’s, Barclays, BMW, Aviva and Post Offce.
Highlights included: Lead designer on LifeSkills by Barclays. Lead designer on Sainsbury’s Christmas campaign 2012. Interface designer on Puppets interactive toy.
Responsibilities included: Lead designer on a number of web design, iPad, iPhone, marketing and branding projects. Presenting work to clients. Quoting for time.
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Skills
- Advertising
- Marketing PR
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Brand Identity
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
Typography
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Typography - Short Course
BA Graphic Design Illustration
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BA Graphic design / Illustration