Barclays - Play or Pay

  • Youmna Hazzaa
  • Esther van Vliet

Money and mental health are linked, creating a vicious cycle that is hard to break. 78% of Brits succumb to impulse shopping, yet nearly one-third feel purchase regret. This is because shopping releases dopamine. Research shows that low-cognitive load games are can generate the same positive emotions. Introducing Play or Pay, a Barclays service that aims to help people make better financial decisions when feeling down. It offers customers three relaxing games before making an online purchase. With ‘Play or Pay,’ Barclays is going to help its customers save up to £150,000.

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  • Barclays logo


    • Technology
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