Basement Approved x Levi's Engineered Jeans

Whilst I was managing brand partnerships at Basement Approved After, we received a brief from the Levi's team in late 2019. I came up with a concept that saw Basement collaborating with a Southern (London) creative collective and a Northern (Manchester) creative collective. I refined the idea and this is the final outcome as written by Ange Kassi on the Basement Approved website: 'The Basement and Levi’s® have teamed up to reintroduce Levi’s® Engineered Jeans™. In a time when young people are living their lives on the move, creating constantly, commuting daily, and transitioning from day to night without changing their clothing, Levi’s® Engineered Jeans™ offer a forward-thinking solution. The iconic twisted seams from 1999 have been updated with new fits and fabrications, designed to allow for greater freedom of movement, and therefore more compatible than ever with the quickening pace of life. With that in mind, we wanted to work with two creative collectives, one from the North, and one from the South, that are both on the forefront of creativity and pushing boundaries in London and Manchester respectively, to shoot the most recent Levi’s® Engineered Jeans™ collection.'