Projects credited in
- Desigual Global Influencer StrategyTHE CHALLENGE Desigual was undergoing an ambitious and exciting transformation, from getting bigger to getting better. We needed to inspire a perception shift in international influencing audiences (“the cool kids”), while respecting the distinct brand's identity. What began as an influencer marketing strategy grew into transforming the company's approach to data, SEO and digital communication. And the cool kids loved it. OUR APPROACH 1. Strategy Shaped by a detailed brief, it set which1
- Dua Lipa x Pepe Jeans LondonDua Lipa was tapped as both the face of our campaign and as a brand ambassador. This collaboration has seen me be promoted to Marketing Project Manager overseeing the collaboration and working across the PR, Marketing, E-Commerce and Product Departments. My idea conceptualisation was that of "Our New Icon". This idea was then worked across all platforms.
+ Show more