Beached Beauty // Launch Campaign // London

Bringing the beach to the steets ----- We designed and implemented a social media launch strategy for Beached Beauty— a new wave beauty brand offering 100% natural products for hair and body. If you love the effortless Aussie beach babe look but the closest you get to island life is crossing the Elephant & Castle roundabout, these products are your jam. To launch the brand we shot a photography campaign for their social and website. We cast and shot real women, not models, and steered clear from retouching to reflect the brand’s philosophy of natural beauty