PostsProjectsExperienceTeam

Projects credited in

• 2

  Botanic Lab Content Campaign and Social MediaBotanic Lab, functional drinks brand called on us to reposition their brand as cold-pressed juice company that caters to the sports, fitness and the physical well-being market — individuals who require mental and physical stimulus and communicate the complexity of their drinks in terms of ingredients and flavours We developed a social media strategy that overhauled their messaging tactics and visual identity We then produced and distributed creative content that helped them transition from the
• 5

  Beached Beauty // Launch Campaign // LondonBringing the beach to the steets ----- We designed and implemented a social media launch strategy for Beached Beauty— a new wave beauty brand offering 100% natural products for hair and body. If you love the effortless Aussie beach babe look but the closest you get to island life is crossing the Elephant & Castle roundabout, these products are your jam. To launch the brand we shot a photography campaign for their social and website. We cast and shot real women, not models, and steered clear fr
• 2

  Campaign art direction for Benugo's summer menuA fresh look for a fresh menu ------- To launch Benugo's new vegan summer menu we developed a fresh creative direction to grab the attention of their followers. We used bold, striking, studio-produced content to underscore each marketing message.
• 1

  Creative Direction for Taco Bell UK Social MediaConnecting to fans through pop-culture ------- Taco Bell, a definitely american-cult brand, wanted to generate the same cult following in the UK through social media. To coincide with the Launch of Taco Bell in London we gave their social media a spring clean with a fresh creative direction. We researched Taco Bell’s audience; profiling their digital, spending and consumption habits while simultaneously gathering data around British youth culture. We focused on their interest in contemporary
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  Core Collective // Launch Campaign // KnightsbridgeA bold statement to drive awareness ------ Core Collective briefed us to come up with an engaging social campaign to coincide with the launch of their Knightsbridge store and break the mould of what is expected. As the fitness sector is a fiercely competitive industry, we had capture our audience’s imagination and produce content that delivered in pace, energy and narrative, anchored with clear calls-to-action to encourage class attendance for existing and new clients. First, we developed a
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  Brixton Eats x Holistic Baddie // VEGAN EDITIONWe launched Brixton Village's first IGTV docu-series ------ As more people are turning to plant-based diets, Brixton Village wanted to join the conversation in a way that felt authentic and true to their brand. We approached Christina from @HolisticBaddie, a plant-based foodie influencer who’s energy, vibrancy and sense of openness matched that of the brand and together we concepted, directed and produced an IGTV show that explored the selection of vegan options available at Brixton Village.

Skills

• Marketing