Core Collective // Launch Campaign // Knightsbridge

  • Liz Stone

A bold statement to drive awareness ------ Core Collective briefed us to come up with an engaging social campaign to coincide with the launch of their Knightsbridge store and break the mould of what is expected. As the fitness sector is a fiercely competitive industry, we had capture our audience’s imagination and produce content that delivered in pace, energy and narrative, anchored with clear calls-to-action to encourage class attendance for existing and new clients. First, we developed a comms platform which would extend across all online and offline touchpoints during launch. This was then brought this to life through a social media campaign. We concepted and produced a series of paid video ads and a bank of photography assets which were handed over to the client and graphically reworked for various purposes. The visual execution was a balance of conceptual yet accessible— enough to secure cut-through among their target audience.