Botanic Lab Content Campaign and Social Media

  • Liz Stone

Botanic Lab, functional drinks brand called on us to reposition their brand as cold-pressed juice company that caters to the sports, fitness and the physical well-being market — individuals who require mental and physical stimulus and communicate the complexity of their drinks in terms of ingredients and flavours We developed a social media strategy that overhauled their messaging tactics and visual identity We then produced and distributed creative content that helped them transition from the traditional “health and wellness” aesthetic of smoothie bowls, avocado toast and yoga to a more unconventional aesthetic while honing in on their premium edge. Through thoughtfully articulated copy and brand positioning, we rapidly attracted a follower base of 'real' people and athletes who choose Botanic Lab as part of their daily ritual.