Projects credited in
- Campaign art direction for Benugo's summer menuA fresh look for a fresh menu ------- To launch Benugo's new vegan summer menu we developed a fresh creative direction to grab the attention of their followers. We used bold, striking, studio-produced content to underscore each marketing message.2
- Creative Direction for Taco Bell UK Social MediaConnecting to fans through pop-culture ------- Taco Bell, a definitely american-cult brand, wanted to generate the same cult following in the UK through social media. To coincide with the Launch of Taco Bell in London we gave their social media a spring clean with a fresh creative direction. We researched Taco Bell’s audience; profiling their digital, spending and consumption habits while simultaneously gathering data around British youth culture. We focused on their interest in contemporary1
- Beached Beauty // Launch Campaign // LondonBringing the beach to the steets ----- We designed and implemented a social media launch strategy for Beached Beauty— a new wave beauty brand offering 100% natural products for hair and body. If you love the effortless Aussie beach babe look but the closest you get to island life is crossing the Elephant & Castle roundabout, these products are your jam. To launch the brand we shot a photography campaign for their social and website. We cast and shot real women, not models, and steered clear fr5
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