Brixton Eats x Holistic Baddie // VEGAN EDITION

We launched Brixton Village's first IGTV docu-series ------ As more people are turning to plant-based diets, Brixton Village wanted to join the conversation in a way that felt authentic and true to their brand. We approached Christina from @HolisticBaddie, a plant-based foodie influencer who’s energy, vibrancy and sense of openness matched that of the brand and together we concepted, directed and produced an IGTV show that explored the selection of vegan options available at Brixton Village. The execution considered the small screens and short-attention span of IGTV viewers while elevating an almost over-saturated message to something cool and fresh.