The Beat Hotel first opened as a stage at Glastonbury Festival in 2011. It takes its name, and a heap of inspiration, from the original Beat Hotel, which was a small, run-down hotel in the Latin Quarter of Paris, that gained fame as the home of the extended family of Beat writers and artists who stayed there in the late 1950s and early ’60s.
In March 2019 the story continued, as the Beat Hotel followed the original Beats to Morocco, for a four-day sojourn in Marrakech.
Land of Plenty worked with the festival founders to help articulate the proposition for the new venture, going on to create the identity that would become the foundation of their website, brand communications and social marketing.