Beats by Dre- Rule Your Commute Social Media

  • Jael Umerah-Makelemi
  • Iman Siyad

Our insight was that people feel powerless on their commutes, as you can’t control the traffic, the delays, the weather, overcrowding, but you can control what you hear. Beats empowers you to take back control to rule your space. We have created social media posts and promotional headphones to communicate how Beats will help you to 'Rule Your Commute.'