19 years young, the sun blazes hard over north London. Fresh out of sixth form she delves straight into a crisis of self-examination, emerging ready to take the world by storm. Her creativity is fuelled by her Somali roots and western lifestyle. Her affinity for words combined with her unapologetic character means she is now ready to influence culture. It’s not a stretch to call her potentially revolutionary. Iman does not make mediocre work, but work that you wish you created. Her dream job has always been to be able to use words and influence people's lives. The D&AD new blood shift course has changed her life and now she's ready to make a positive impact as a creative copywriter by answering briefs, making ads and living her best life.
- Can't wait to forget youA common denominator for adverts about Alzheimer's is they all evoke sadness and pity which is boring. This campaign provokes the public. Depending on the art direction, the copy can mean different things allowing experimentation and conversation with the public. "Can't wait to forget you" is a multidimensional message. It can address verbal abuse, be hopeful and also tongue in cheek. This project is student work and was completed as part of my portfolio.
Projects credited in
- Beats by Dre- Rule Your Commute Social MediaOur insight was that people feel powerless on their commutes, as you can’t control the traffic, the delays, the weather, overcrowding, but you can control what you hear. Beats empowers you to take back control to rule your space. We have created social media posts and promotional headphones to communicate how Beats will help you to 'Rule Your Commute.'
- Formula-E: Formula-EqualPeople don't really know who Formula-E are, they're often compared to Formula-1. We want to show the world how innovative and forward thinking Formula-E is. Unfortunately, society still views women as inferior drivers compared to men. In Formula-E anyone can win, because it's based on the drivers skill. To show how fierce and relentless women are, we are going to form the first all female racing team and share our journey with the world. Welcome to Formula-Equal
- Meet the D&AD New Blood Shift class of 2018!We're thrilled to present the D&AD New Blood Shift class of 2018! D&AD New Blood Shift is an intensive night school programme that places an emphasis on raw, untrained talent. Shift compels its students to make the best creative work of their life and challenges the industry to search further for creative talent. This year, 19 Shifters – all with creative talent but no formal arts education or degree – have been through the intensive five-month night school and learning programme. They've learn58
- Creatively Minded
- Dedicated Hardworking
- Demonstrates Initiative
- Writing Poetry
- Copywriting Skills