Best Of London

To celebrate the opening of The Hoxton Southwark, the third London hotel, Hoxton retail collaborated with the best home-grown brands in the local neighbourhood. The brands designed and created products exclusively for the London hotels. A ‘Best of London’ guide was created along with a dedicated permanent retail space in the hotel. This was my first project at Ennismore and was a great introduction to brand partners, product development and buying. The centrepiece of the guide is an illustrated map that shows each of the stores included in the collection and how close they are to The Hoxton, encouraging guests to get out and discover the Best of London.