Beyond Brand Purpose: The Future of Brand Activism

The relationship between brand and ‘consumer’ has altered dramatically, and it’s imperative brands understand this change - the need for a clear purpose, action not intention, transparency internally and externally, and the growing expectation that they will begin to adapt their practices to become a force for good. Our report is an essential read, detailing how in identifying a core brand purpose and reason to believe, brands and companies at large can make strategic decisions that align with their values and still effect positive change. We were fortunate to interview some leading brands within this space for our report, to assess the real challenges that lie ahead in 2019 and beyond, and also to offer learnings and strategic recommendations. — FEATURING ORIGINAL OPINIONS FROM — Oatly | The Body Shop | Patagonia | Levi’s | IHG | Ben & Jerry’s | Finisterre

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Helen Job
Futures / Vision / Insight / Brand Strategy