The creative team at Boden needed new content for their website. They wanted something dynamic, interesting, relevant and captivating.
They wanted a film to tie in with their photo campaign for their Spring/Summer collection. They asked me to come up with several ideas - I presented them with a variety of possible solutions and they chose one that would immediately work with their current campaign.
We planned and filmed the video around a stills shoot they had set-up in London. We shot on Red Epic Dragon using anamorphic lenses to give the film that cinematic look.
As well as the very talented model, Lara Mullen, we also added a naughty terrier and a little girl to bring some wit and warmth to the film.
Project Tags
Companies
Boden
- Fashion and Textiles