THE BRIEF:
To increase customer engagement by reafirming the existing Boden customer and attracting a new younger audience through a simple partnership collaboration.
CREATIVE EXECUTION:
A fully integrated, multi-channel campaign bringing together two like-minded British brands. A premium letterbox flower company Bloom and Wild and Boden, a British clothing company well known for bright colours and prints.
A uniquely designed double decker bus toured the UK, showcasing Boden’s occasionwear
collection and hosting sell-out flower arranging masterclasses.
Boden partnered with some major UK bloggers, to create a shoppable feature incorporating Bloom and Wild flowers and Boden occasionwear.
The campaign was brought to life through a dynamic Facebook canvas advert and an Instagram live story featuring Boden’s in-house stylist.
Companies
Boden
- Fashion and Textiles
Bloom & Wild
- Non Creative Industries