Brand consulting // PURE Life Experiences rebrand (2019)

Having been through many iterations in its decade-long life, B2B high-end travel event PURE Life Experiences needed a cohesive, mature brand that would reflect its status as one of the most respected networking platforms in the industry. Having previously created the Change Worlds tagline, I consulted on the brand personality and tone of voice as one of my direct reports, Lucy, led the project from a creative point of view.