Brand Refresh – Oasis Fashion

As Brand Content Manager at Oasis Fashion, I was responsible for overseeing and executing the brand refresh. This involved overhauling of the tone of voice, design and imagery across every channel. I created a new content strategy for our homepage, emails and social; defined a new tone of voice and oversaw the implementation of it across all touchpoints, as well as refreshing imagery assets for all channels, including both stills and video. We launched the brand refresh with our Lovely Does It campaign, in collaboration with Nadiya Hussain, Katie Piper and Kara Tointon.