I'm an accomplished fashion stylist and content producer with a strong working knowledge of in-house and freelance production across digital, print and social platforms.
Most recently I worked for a well-known high street fashion brand where I styled and produced brand content and campaigns. Additionally, I also took a lead role in managing social media imagery and video content. This included producing Instagram lives with celebrity ambassadors, creating engaging Instagram stories, producing styling videos, editorial and still-life fashion imagery.
Previously, I've worked across household magazines, where I’ve contributed on main fashion, catalogue imagery, digital features and shopping pages. I also have experience with high-end titles; assisting with red carpet styling and luxury fashion pages containing designer product.
I'm currently available for editorial, commercial and ecommerce styling, as well as shoot production and desk cover.
Projects credited in
- Brand Refresh – Oasis FashionAs Brand Content Manager at Oasis Fashion, I was responsible for overseeing and executing the brand refresh. This involved overhauling of the tone of voice, design and imagery across every channel. I created a new content strategy for our homepage, emails and social; defined a new tone of voice and oversaw the implementation of it across all touchpoints, as well as refreshing imagery assets for all channels, including both stills and video. We launched the brand refresh with our Lovely Does It c
Work history
Brand Image and Shoot Coordinator/ProducerOasis Fashions
- London, United KingdomFull Time
Selecting and styling all product for content shoots and various campaigns in line with both current trends and targets.
• Giving clear direction on shoots - from hair and make-up, to styling, lighting, set design and model poses - to ensure the delivery of high quality imagery that reflects the brand.
• Working closely with our in-house studio team, freelance photographers, hair and makeup artists and videographers, as well as influencers to generate best-in-class visual assets.
• Co-ordinating with buying and trade teams to ensure that we’re shooting key product with strong styling.
• Managing the pre and post production of stills and video shoots for our editorial and social channels.
• Managing all aspects of pre-production, idea generation, location research and recces, booking equipment and talent, props and set design.
• Managing all aspects of post-production: making edits, briefing in retouching, distributing imagery across UK and international sites, as well as editorial and social channels.
• Managing and producing shoots both on location in the UK and abroad as well as in a studio.
• Raising POs; managing invoices and planning to budgets
• Working to build monthly editorial plans (emails, homepage and feature content) and ensure all stories are relevant in relation to the trade calendar and commercial activity.
• Managing image selection for all content aspects to the website including homepage changes and weekly emails
• Managing the look and feel of trend/inspiration categories. Briefing the production team on build and merchandising in line with editorial direction.
• Line manager to content interns
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Fashion AssistantWoman and Home magazine
- London, United KingdomFull Time
• Styling, directing and writing online articles, galleries and online fashion videos.
• Organising, directing and styling my own still life shoots
• Pitching, compiling and styling eye catching shopping pages
• Assisting on main fashion, reader fashion, accessories, luxury and Indulgence shoots
• Sourcing on brand samples and inspiring imagery for multiple fashion pages and shoots
• Communicating with photographers, makeup artists, studios and locations for shoots
• Writing and organising carnets for international travel
• Working across social media platforms to improve outreach
• Managing ticket requests and representing the brand at London Fashion Week and other events
• Contributing as fashion assistant on other W&H magazine titles such as Fashion & Feel Good You
• Producing content and credits for both print and online
• Implementing a samples management system independently in the fashion cupboard
• Organising and managing all work experience by delegating tasks and responsibilities
• Maintaining positive relationships with PR’s, other fashion teams and a large contacts book
Skills
- Styling
- Production
- Content Production
- Content Creation
- Art Direction
- Social Media
- Marketing
- Digital Content
Education
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BA(Hons) JournalismLeeds Metropolitan University
- Leeds, United Kingdom