An accomplished, multi-channel content editor/manager with over eight years experience in content production and strategy. I have a strong background in creating commercially-driven, editorial content and campaigns for leading fashion and beauty brands, as well as producing content for national print and digital publications.
- Brand Refresh – Oasis FashionAs Brand Content Manager at Oasis Fashion, I was responsible for overseeing and executing the brand refresh. This involved overhauling of the tone of voice, design and imagery across every channel. I created a new content strategy for our homepage, emails and social; defined a new tone of voice and oversaw the implementation of it across all touchpoints, as well as refreshing imagery assets for all channels, including both stills and video. We launched the brand refresh with our Lovely Does It c
Brand Content ManagerOasis Fashions
- London, United KingdomFull Time
* Planning, strategising and overseeing content creation (both copy and imagery) across all Oasis channels, from email and online, to social, the blog, the Oasis Fashion app, and in-store collateral. * Creating detailed, data-driven strategy documents outlining growth plans, along with KPIs, for Oasis Fashion social media channels; from Facebook and Instagram, to Instagram Stories and LinkedIn. * Working with external SEO agencies to ensure content optimisation, as well as overseeing content marketing initiatives. * End-to-end content management of digital campaigns; setting KPIs aligned to business objectives, generating multi-channel content ideas, working with digital design on asset delivery and measuring/reporting on performance. * Overseeing the Editorial Content Calendar; planning content across multiple channels, and ensuring that digital, social, app content and email are aligned. * End-to-end management of content shoots, from on-location campaign shoots such as Bridesmaids and Curve, to street style and in-studio photography. * Managing a team of four – the copywriter, the shoot production coordinator, the social media coordinator and the online visual merchandising assistant. Setting clear objectives and supporting with career development.
Digital Content Editorintu
- London, United KingdomFull Time
intu own 14 of the largest shopping centres in the UK including Lakeside, Trafford Centre and Metrocentre. intu.co.uk (2 million + unique visits per month) is where you can shop those shopping centres, plus 450+ retailers, all in one place. * Launching Shop Insider, intu.co.uk’s online fashion and lifestyle magazine, and creating editorial content that fulfils our unique content proposition: the inside track to shopping * Successfully growing traffic to Shop Insider by +275% within one year. Seeing monthly total unique visits rise from 44,000 to 165,000 * Managing multi-channel, client-sponsored, content campaigns from end-to-end for Shop Insider and across intu.co.uk, with clients including: Topshop, ASOS, John Lewis, M&S, Debenhams, Boots, Ted Baker, Gourmet Burger Kitchen and Waitrose to name a few * Managing the production of video content and editorial photo shoots for key content campaigns * Working with journalists, bloggers and influencers to extend content outreach and increase traffic to intu.co.uk * Managing two junior content writers and a team of freelance writers: writing clear briefs and ensuring all copy optimised for search, social and written to house style
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- Marketing Strategy
- Social Media Marketing
- Brand Marketing
- Digital Marketing