Brand Strategy for Minna Joyería- Mexican Jewellery Brand

Development of the Brand Strategy for Minna Joyería, a young Mexican Jewellery Brand looking to rebrand their initial approach. From July to October 2021, we guided them across understanding the Jewellery industry and market, globally and locally, building a strategy aligned to their objectives and the current market expectations. Our approach is all about resourcefulness so we were able to help them achieve their brand goals taking creativity as a compas. The result not only showcased a full-on, detailed strategy to implement, but also in a Brand Book that would serve as a guide for the current team and for any future hire.