Creative, reliable and passionate Communications professional with 4+ years of experience in Public Relations and Brand Strategy applied to Fashion Education, Jewelry and Watches, Luxury Womenswear, Menswear and Childrenswear, Luxury Spirits, Independent and Niche Brands, and Premium Gifting.
Working with independent businesses has offered me a great deal of experience in rapidly adapting and implementing Digital Communications and Content Creation strategies.
My background in Political Science and International Relations has helped me face opportunities with flexibility, adaptability and attention to detail, from which I have also cultivated a sensitive and open understanding of the interconnectedness of different cultures and realities.
I'm seeking to leverage my communication and interpersonal skills while maintaining a proactive and flexible career development.
Projects
- Brand Strategy for Minna Joyería- Mexican Jewellery BrandDevelopment of the Brand Strategy for Minna Joyería, a young Mexican Jewellery Brand looking to rebrand their initial approach. From July to October 2021, we guided them across understanding the Jewellery industry and market, globally and locally, building a strategy aligned to their objectives and the current market expectations. Our approach is all about resourcefulness so we were able to help them achieve their brand goals taking creativity as a compas. The result not only showcased a full
Work history
Brand Consultant & Co-FounderFashion Audire*
London, United KingdomPart Time
Audire * from the Latin: To Listen.
Brand audit firm, focused on professionalizing and promoting the fashion industry in Latin America.
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Account ExecutiveZDLUX&Co.
- London, United KingdomFull Time
Support the Founder and Director of the agency across various aspects of day to day client activity, including monthly reporting, media outreach and placement, research, among others; where necessary supporting with profile raising and event management across the luxury sector.
During my period in the agency I worked directly with the following client portfolio:
-Watches & Jewellery: A.Lange & Söhne, Jacqueline Rabun and Andersen Genéve
-Luxury Spirits: LOUIS XIII cognac
-Luxury Menswear & Footwear: Edward Green, Private White V.C., Billy Tannery and Crown Northampton
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Skills
- Fashion
- Events
- Marketing PR
- Indesign
- Social Media
- Entrepreneurial
- Interpersonal Communication
- Microsoft Officce
- PR
- Project Management
Education
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Beginners Guide to Digital PhotographyPhotography Course London
London, United Kingdom
A course of theory and a range of practical exercises both indoors and outdoors, learning how to fully operate a Digital camera as well as understand the fundamentals of photography, such as how to make correct exposures and understand the relationship between Aperture, Shutter speed and ISO.
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MA in Fashion Promotion, Communications and New MediaIstituto Marangoni
- London, United Kingdom
The course allowed me to acquire all the technical and theoretical concepts I need to create a communication campaign through the study of subjects such as fashion & luxury marketing, public relations & advertising campaigns.
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