Entrepreneurial mindset.
I have deep understanding of the fashion and luxury sectors, with wide cultural awareness and communication and interpersonal skills.
Extroverted and self-starter. Keen to public speaking.
Passionate about the commercial link between fashion, arts and its storytelling. looking to represent an exceptional brand and become a team player in an international company.
Projects credited in
- Brand Strategy for Minna Joyería- Mexican Jewellery BrandDevelopment of the Brand Strategy for Minna Joyería, a young Mexican Jewellery Brand looking to rebrand their initial approach. From July to October 2021, we guided them across understanding the Jewellery industry and market, globally and locally, building a strategy aligned to their objectives and the current market expectations. Our approach is all about resourcefulness so we were able to help them achieve their brand goals taking creativity as a compas. The result not only showcased a full
Work history
Brand ConsultantFashion Audire*
Mexico City, MexicoFreelance
R
R
The-ur.storeRoCa Glam SA de CV
- Mexico City, MexicoFull Time
Key Responsibilities: Brand and business development for RocaGlam, jewellery manufacturer company.
-Foster business opportunities: increase b2b client database, customer service and follow up.
-Contact and develop a relationship with targeted stockists.
-Manage the relationship between designers and producers to develop products and the first collection for the new
brand.
-Development of branding and communication plans. Storytelling, message, look and feel.
-Set overall revenue and targets for the year.
-Planning of sales and merchandising strategies.
-Event planning. Sales and brand positioning events.
-Spot key industry players and opportunities to assure long-term brand growth and value.
-Represent and foster company at conferences, networking events and industry events.
-Continuous website development support.
Achievements: First semester
-The brand was chosen to collaborate in a top fashion and music festival with other brands such as Levi ́s and L ́Oreal. -Exceeded brand sell ́s target by 20% in the rest 3 months, achieved the set ones for the next 3 months.
-Invited to networking communities as brand ambassador to pitch the business concept.
-Attracted new customers, a total of 150, setting the rules and tone for customer service policies.
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Skills
- Copywiting
- Brand Communication
- Marketing Branding
- Sales Management
- Eccomerce
Education
MA Fashion Promotion, Communication and MediaIstituto Marangoni London
- London, United Kingdom
U
U
Fashion PhotographyUniversidad Centro
- Mexico City, Mexico
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