Bacardi were set to host an already pretty exciting sounding festival on the Bermuda Triangle (I know).
When the brief came in to Mr. President, the task was to create fame and content around the event. There were already big names on the guest list, so rather than making one more invitation, we made an un-invitation.
Enter Marcus Haney, professional chancer and director of the smash hit MTV film ‘No Cameras Allowed’. As the film, which documented how he broke into over 50 music festivals around the world, hit the headlines, we got Ellie Goulding to public ally challenge him to his biggest blag to date. To break into a private festival, on an island, in the middle of the Bermuda Triangle.
He accepted, and the result is ‘Breaking The Triangle’, a 25 minute film that shows Marcus’ journey to overcome sea, security and the Puerto Rican army.