In the past 15+ years, I’ve touched every aspect of creative and delivered hundreds of projects. Ranging from large scale web experiences, service design, experiential, right the way through to strategic brand building and film.
My experience in visual communication, digital technologies and storytelling, has lead me to be hugely passionate about how the coming together of design, insights and technology makes brand experiences beautifully meaningful and memorable.
I've been lucky enough to have done this for brands such as Adidas, Barclays, Bacardi, Coca-Cola, EE, The FA, Google, Nando’s, Nike, Sainsbury's, Sony, Unilever, Virgin and Vodafone.
My experience in digital media, user experience and visual communication has lead me to be hugely passionate about how the coming together of design, research, insights and technology can make brands beautifully meaningful
and memorable across every touchpoint.
Projects credited in
- Girl's Get Equal with Plan InternationalGirls all over the world are undervalued, undermined and underestimated. Over half of young women say they don’t feel their views are heard or taken seriously. Enough is enough. Girls take the lead in ‘Girls Get Equal’, our new multi-year campaign for Plan International to inspire and drive support for the fight for equality around the world. Rather than speaking for girls, we boosted their voice, launching the campaign with a video manifesto in collaboration with Plan International’s activist2
- Depop BlogBringing content to life with community at its heart. Depop has been wildly successful at engaging and inspiring the Gen Z audience with its platform, but recognised a dedicated space to celebrate its users was missing. The power of Depop lies in its incredible creative community. Instead of the Depop website existing to send people straight to the app, we saw an opportunity to create a community fueled content space that showcases the buyers, sellers and fashion-forward thinkers that have dri6
- Google Be Internet LegendsTeaching lessons in legendary online behaviour with an empowering guide to digital safety. While Google’s Be Internet Legends programme is helping school children learn how to navigate the online world with confidence, parents — who face increasing anxiety over their family’s digital safety — are still being left out of the loop. To bridge the knowledge gap, we created the Be Internet Legends Parents Page — a useful resource full of internet safety tips, tools, and advice that helps parents a9
- NBCU It's Movie NightReinventing movie remarketing with a bold, behaviour change campaign. NBCUniversal were seeing a serious decline in digital downloads of their titles and needed a way to stimulate TVoD sales fast. So, to win over audiences — and influence new patterns of buying behaviour — in the age of streaming, second screens and choice paralysis, we created a nostalgia-twinging campaign that reminded everyone of the domestic movie-watching rituals we used to love, once upon a time. To launch IT’S MOVIE NI1
- Nando's DeliversLaunching Nando's delivery with an in-your-face ad campaign that brings the power of a peri-peri craving to life. Fact: When you need a Nando’s, you can’t think about anything else. To celebrate the launch of the restaurant’s nationwide delivery service, we created ‘Now try think about something else’, a series of ads that dramatise exactly how a PERi-PERi craving stops you in your tracks. Directed by Rich Hall of Riff Raff Films, each film shows a seemingly everyday situation and interrupts i4
- Nando's Flavour Up 2.0Bringing PERinase passion to life with a drama-filled film campaign for Nando's UK. What do you do when you find out your best mate doesn’t know about PERinaise? You leave. Obviously. Following last year's Flavour Up! campaign, we took our love of Nando’s PERinaise to the next level with spots that highlight totally accurate encounters between PERinaise lovers and PERinaise deniers. All to land a fundamental truth that every spice lover, cinephile or craft beer enthusiast feels - when you get
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Work history
Creative DirectorPHANTOM
London, United KingdomFull Time
Head of DesignMr. President
- London, United KingdomFull Time
The past 5 years I’ve been a member of the founding leadership team that started Mr. President. In 5 years, we grew a globally recognised awarding winning creative shop. As Head of Design I built and oversaw a creative & design department, delivering projects for household names to disruptive start-ups; ranging from global advertising campaigns, digital experiences, digital products to branding & brand implementation.
I’m incredibly proud of all the work, achievements and accolades but most of all; I’m proud of the agency, ways of working & culture we built.
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Skills
- Digital Design
- UI Design
- UX Design
- Creative Direction
- Advertising
- Interaction Design
- Brand Strategy
- Art Direction