Rankin x British Red Cross - The Power of Kindness

"This campaign pays tribute to British Red Cross volunteers and the extraordinary power of kindness. Last year saw an unprecedented level of humanitarian disasters in the UK. But every single time tragedy struck, hundreds of British Red Cross staff and volunteers provided vital support to the victims and their families.
This year British Red Cross decided to unite with creative agency, The Full Service to form a project focused on the people who stepped forward in the UK’s hour of need.
Each interview and portrait – all shot by Rankin - spotlights a volunteer that helped at either the Grenfell Tower fire, or the terror attacks in London and Manchester, working in the midst of some of the most tragic events of our time" - The Drum, 2018
Photography: Rankin
Creative Agency: The Full Service
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Ellie Witt
BRC Volunteers: Marilisa Castura,Farheen Chaudhry, Marilyn and Derek, Sarah and Hannah, Laszlo Kelemen, Elaine Meakin, Pearl Mullan,Julia Reason. Rukia Shepherd.

Team Credits

Christine Wright

  • Producer
  • RANKIN, Turner Parkinson

Felicity Hopkinson

  • Creative Copywriter
  • TMW Unlimited, Young Shand NZ

Alex Gale

Russell Weaver

Jack Chamberlain

Project Tags




    • Photography
  • The Full Service

    The Full Service

    • Advertising
  • The British Red Cross

    The British Red Cross

    • Charity


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Micaela McLucas
Christine Wright