About me

I'm a Freelance Creative from New Zealand, currently living in Europe. With 8 years experience in the advertising & creative industries, I am a multi-disciplined creative, copywriter and, sometimes, even an art director if you ask nicely. While I’m in my element creating campaigns and concepting ideas, I also love a good opportunity to direct. My sound knowledge of digital strategy and shoot production, as well as Photoshop, Indesign and Premiere Pro, makes me a ‘jack of all trades’ creative, always up for solving a challenging problem. Previous careers include fairy at kids' parties & Art Deco Ambassador of Napier City. Not joking.

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Projects

• 12

  QooderQooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety. To show off its features, we created a ‘More is More’ campaign, using dancers to highlight the fluid movement of the new vehicle.
• 1

  SODA.SaysTo launch their brand into the wild, we said it straight with our ‘Cut The Jargon’ campaign, showing off the fun (and simple) side of all things SODA.Says.
• 2

  SchweppesWhen it comes to Schweppes tonic, it’s never JUST a G&T.
• 9

  Coco De MerStill life imagery - shot by Tom Brannigan.
• 3

  Coco De Mer ChristmasStill life imagery - shot by Tom Brannigan.
• 3

  7 For All Mankind7 For All Mankind jeans make you comfortable, not matter how far out of your comfort zone you are. We created a series of fashion films & stills to show off 7FAM’s stretchy new styles.

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Projects credited in

• 16

  Rankin x British Red Cross - The Power of Kindness"This campaign pays tribute to British Red Cross volunteers and the extraordinary power of kindness. Last year saw an unprecedented level of humanitarian disasters in the UK. But every single time tragedy struck, hundreds of British Red Cross staff and volunteers provided vital support to the victims and their families. This year British Red Cross decided to unite with creative agency, The Full Service to form a project focused on the people who stepped forward in the UK’s hour of need. Each int

Work history

Senior CreativeRANKIN
Nov 2017 - Feb 2020London, United KingdomFull Time
Copywriter & Conceptual Creative
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CreativeCommunicator London
Sep 2016 - Nov 2017London, United KingdomFull Time

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Skills

• Advertising
• Art Direction
• Photoshop
• Powerpoint
• Word
• Digital Social Media
• Concept and Ideation
• Copywiting
• Creative Direction
• Creative Concepts

Education

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AdvertisingAuckland University of Technology
Jan 2011 - Nov 2013Auckland, New Zealand
Bachelor of Communication Studies

Awards

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NZDM Bronze - Social Media & ViralNZDM
Semi-Permanent 'Take a Creative Health Day' Campaign
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NZDM Silver - Direct ResponseNZDM
'How Do You ETA Salad?' Website design and interactive campaign

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