Rankin x British Red Cross - The Power of Kindness

"This campaign pays tribute to British Red Cross volunteers and the extraordinary power of kindness. Last year saw an unprecedented level of humanitarian disasters in the UK. But every single time tragedy struck, hundreds of British Red Cross staff and volunteers provided vital support to the victims and their families.
This year British Red Cross decided to unite with creative agency, The Full Service to form a project focused on the people who stepped forward in the UK’s hour of need.
Each interview and portrait – all shot by Rankin - spotlights a volunteer that helped at either the Grenfell Tower fire, or the terror attacks in London and Manchester, working in the midst of some of the most tragic events of our time" - The Drum, 2018
Credits:
Photography: Rankin
Creative Agency: The Full Service
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Ellie Witt
BRC Volunteers: Marilisa Castura,Farheen Chaudhry, Marilyn and Derek, Sarah and Hannah, Laszlo Kelemen, Elaine Meakin, Pearl Mullan,Julia Reason. Rukia Shepherd.

Project Tags

Companies

  • RANKIN

    RANKIN

    • Photography
  • THE RANKIN GROUP

    THE RANKIN GROUP

    • Advertising
  • The British Red Cross

    The British Red Cross

    • Charity

Skills

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Rankin’s lens captures, creates and unveils icons.
SC
Graphic Designer
Art Director